Established an archival-inspired visual direction for the exhibition, focusing on themes of memory and documentation. The design system aimed to unify each artist’s work while reinforcing the concept of preserving moments through Archive No. 11.

Developed and scheduled individual posts for each artist, featuring a headshot paired with 3–4 detail images of their work. Each caption included their artist statement and contextual information about the exhibition to give more insight into their practice.

Created a series of daily countdown reels leading up to the exhibition to build momentum and engagement, along with a poster announcement reel documenting the show being posted around Austin to generate local awareness.